Company Profile

Identity Matters Pty Ltd, is part of the Identity Matters Group which consists of specialists in the areas of branded matting, point-of-sale products, safety matting, signage manufacture and related services. 
We service our valued customer base through three separate brands as follows:
As a standalone business Identity Matters was established in the late 1980’s as a privately owned Australian company and is backed by a team of key staff with a wealth of experience and expertise in providing valuable solutions to both large and small brands.
Since the 1980’s Identity Matters has developed and grown to now offer Australia’s largest range of indoor and outdoor corporate entrance matting, anti-fatigue matting, utility and food service matting, point of sale mats and display mats for both floor and counter advertising purposes.
Through hard work and company initiative we have continued to expand our business and continually succeed at delivering real value, real choice and quality service to our customers.
The team at Identity Matters is inspired when it comes to helping brands to optimise any surface through both functional commercial matting and branded communication solutions.
Identity Matters products are being used by some of the biggest brands and businesses in the country, companies such as; Crown Casino, Coca Cola, Shell / Coles Express, Subway, Parmalat, Metricon home builders and many more.
Identity Matters has a positive and fresh approach to doing business and provides a great working environment at our head office in Mentone, Victoria.


Get up close and personal with our custom mats. We understand that sometimes you need to touch and feel our mats before you make a decision.
Call us on 1800 300 311
We will happily post you mat swatches and samples to help you on your way to picking the perfect mat for your application.

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